Project - Brand Identity
Categorie - Printing Industry
Services - Branding, Illustration, Art direction, Identity, Motion design, Concept
24FLUENCE PROJECT
Problems :
The image of companies in the printing sector is quite classic without bringing out the personality of the company to its audience and ultimately it does not create their own space and does not stand out from competitors.
Solution :
Create a visual identity and branding that dusts off the world of printing by using an eye-catching concept with bold colors, and a varied brand universe through illustration, animation, punchy sentences to underline this DNA.
Identity include :
Logo, sign, concept, visual messages, motion design, visual identity, philosophy, fonts, colors. The whole identity is built on the audience who want more than a printing service with a spicy touch.
I started by developing a brand strategy. This involved working with the brand to define its values, vision, mission and target audience. I then created a distinctive brand identity that sets the brand apart from its competitors and resonates with its target audience.
